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iPad appAn iPad app for the field sales force

A large-scale app for the sales reps of an international sportswear brand: a profile for every store, key product checks, restocking, in-store events, sales staff and brand corners.

iPadSales forceRestockingBack office

An iPad app for the field sales force

The context

The brand’s sales reps visit partner stores every day. Each visit involved files, paper catalogues and e-mail exchanges with head office. The challenge: put everything a rep needs to know and do in a store into an iPad, and send the information back to head office.

What we did

  1. Nearly 150 screens designed as functional mock-ups, approved with the brand’s teams.
  2. Client portfolio and an identity sheet for every store: general information, windows, corners, fixtures, figures and an automatically calculated market share.
  3. Shelf checks on key products, restocking requests and tracking of pending orders.
  4. In-store events: plan, negotiate and check on site with photos and a score, linked to the calendar.
  5. Ambassador sales staff programme: training, product allocations, incentive operations and year-on-year sales comparison.
  6. Set-up, follow-up and audit of brand corners in stores.
  7. Synchronisation with head office, alerts and reminders, and a back office that adapts the app to each campaign.

A major international sportswear brandWhat the project brings

A single tool to prepare, carry out and report on each store visit, with field information reaching head office without re-keying.

Screen for checking key products on the shelf and requesting restocking
Screen for checking key products on the shelf and requesting restocking
Screen for assessing an in-store event, with score and photos
Screen for assessing an in-store event, with score and photos

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