Showcase website or web application: how to choose
A guide to telling apart a site that presents and reassures from a tool where users get things done, with the criteria that tip the decision.
Read the articleViewpointsAnalysis to help you decide before you act
The same questions keep coming up in our projects, asked by very different companies. Website or application? Packaged software or custom build? Which task should AI tackle first? How do you know whether a brand needs a redesign or just a tune-up? This section gathers our answers, written to be useful to someone who has to make a call, not to comment on the news.
The articlesOur articles, newest first
AI in business: where to start
A method for picking a first task, checking your data and sizing a pilot you can actually learn from.
Read the articleThis sectionWhat you will find here
Every article starts from a concrete question and offers decision criteria you can apply to your own situation. We separate what we observe in projects from what we think, and we flag when a topic is moving quickly, AI tooling for instance, so you know when the analysis was last reviewed.
Four families of topics are covered:
- Leadership decisions Growth, priorities, organisation, the right moment to bring in an outside view.
- Brand and communication Consistency across materials, editorial line, measuring acquisition.
- Digital tools Choosing between existing solutions and custom development, architecture, maintenance, the true cost of a tool over time.
- AI and automation Use cases, data, human oversight, what should not be automated.
Our editorial lineWhat this section is not
You will find no sponsored tool rankings here, no promised results and no jargon meant to impress. If a topic seems only half covered, or a question on your mind is missing, tell us: that is often how the next article gets written.
Let’s bring your projects to lifeYour next project starts here.
Facing a question like these in your own company? Let’s discuss it directly.