SEO audit
€1,500–€5,000 excl. VAT
Knowing what holds your website back and where to start.
- Technical, content, authority
- Competitor analysis
- Prioritised action plan
Typical timing: 2 to 4 weeks
Request a quotePractice 02 · Branding & communicationsSEO: visibility that is built to last
A well-ranked page keeps bringing in visitors without every click being paid for. That result does not come from a list of keywords slipped into the copy, nor from a miracle plugin. It rests on a technically sound website, pages that answer questions better than the competition and a reputation that other websites confirm. SEO at Kopus works on these three dimensions, in the order in which they currently limit your visibility.
Understand why my website doesn’t show up
See the practiceAn express diagnosis of your visibility
At a glanceSEO: the essentials
- Who it is for
- Companies whose website exists but stays hard to find on Google, or that are preparing a redesign without wanting to lose their traffic.
- What you get
- A prioritised audit, technical fixes, content that answers your customers’ searches, careful internal linking and clear monthly reporting.
- When it takes effect
- A few weeks for technical fixes, 3 to 6 months for content on competitive queries.
- Typical budget
- €1,500 to €5,000 excl. VAT for an audit, €600 to €2,500 excl. VAT per month for ongoing support.
Our positionOur view on SEO
Good SEO starts with a good answer. Search engines, like the AI assistants that rely on them, look for the most useful page for a given question; no technique durably makes up for content that is less clear or less complete than a competitor’s. So we put as much effort into understanding what your customers want to know as into the technical side. And we decline to promise a first position by a given date: nobody controls Google’s algorithm, only the quality of what is submitted to it.
Who it is for, and whenWhen should you invest in SEO?
SEO becomes a priority when a large share of your customers start with a search.
- Your website has existed for years but does not appear for the queries that describe what you do.
- Your traffic dropped after a redesign, a migration or a Google algorithm update.
- You depend on paid campaigns whose cost per enquiry rises year after year.
- You work across several cities or countries, and your pages are invisible anywhere outside your home base.
The scopeWhat SEO with Kopus includes
- Technical audit Crawling and indexing, speed, mobile display, markup, structured data, redirects and duplicate content.
- Site structure Pages organised by topic, internal linking, depth of key pages, handling of language versions.
- Content strategy Target queries per page, pages to create, expand or merge, and a prioritised editorial plan.
- Writing and optimisation Copy written by us or reworked with your experts, titles, descriptions and headings.
- Local SEO Business profile, pages for each area you serve, consistent contact details and reviews.
- Authority Links and mentions from relevant websites in your sector, with no bulk link buying.
- Reporting Rankings, organic traffic, conversions and a monthly report with commentary.
What you get
- A clear audit, ranked by priority.
- Pages that answer your customers’ searches.
- Monthly tracking of rankings and enquiries.
How a topic is structuredA cluster of linked pages, built on three foundations
A search engine judges how well a site covers a topic, not a single page in isolation. A pillar page handles the main question, satellite pages answer the specific ones, and internal links show crawlers and readers alike how they fit together. Without technical groundwork and links from other sites, even the best structure stays hard to find.
Pillar pageHeat pumps: the guide
ArticleHow much does a heat pump cost?
GuideGrants and financing
ComparisonAir-to-water or air-to-air?
Service pageInstallation and commissioning
Local pageInstaller in Lyon and the area
FAQMaintenance and lifespan
Two-way linkLink to the pillar pageContextual link
The foundations
- TechnicalCrawling, indexing, speed, markup
- ContentSearch intent, answers, structure
- AuthorityLinks and mentions from recognised sites
Sample auditWhat a Kopus SEO audit looks like
A useful audit does not list a hundred warnings: it links each finding to its effect on your traffic and ranks it. Here is a typical, anonymised extract of what you receive.
| Finding | Impact | Priority | Fix |
|---|---|---|---|
| All service pages target the same broad query. | High | 1 | One page per service, each on its own query, linked to one another. |
| Catalogue filters generate thousands of indexed URLs. | High | 1 | Index only the combinations people search for, canonicalise the rest. |
| Key pages take more than 4 seconds to display on mobile. | Medium | 2 | Lighter images, deferred scripts, caching: Core Web Vitals in the green. |
| Titles and descriptions are duplicated on 40% of pages. | Medium | 2 | Unique titles written for the click, based on real queries. |
| No structured data for reviews and FAQ. | Medium | 3 | Organization, Service, FAQ and review markup matching the visible content. |
| Few external links from the industry. | Variable | 3 | Presence in relevant professional directories and media. |
The indicators tracked every month
- Impressions and clicks in Google
- Positions on your target queries
- Click-through rate of key pages
- Indexed pages and errors
- Core Web Vitals
- Contact requests from organic search
Typical extract built from common findings; each audit is based on your website, your data and your competitors.
The methodHow an SEO engagement unfolds
Audit and baseline
Technical health, content, links and current rankings, compared with your main competitors.
Prioritised action plan
Technical fixes, priority pages and timeline, ranked by expected effect and effort.
Technical fixes
Carried out by Kopus or by your developers, with a pre-release checklist.
Content production
New pages and improvements to existing ones, at the pace agreed together.
Tracking and adjustment
Monthly review of rankings and conversions, and a reset of priorities where needed.
Indicative pricesWhat budget should you plan for SEO?
At Kopus, an SEO audit usually costs €1,500 to €5,000 excl. VAT depending on the size of the website, and ongoing support €600 to €2,500 excl. VAT per month depending on competition, target area and the volume of content to produce. A redesign or migration with SEO support sits between €2,000 and €8,000 excl. VAT. We recommend a minimum six-month commitment: that is the time needed to measure lasting effects.
Monthly support
€600–€2,500 excl. VAT / month
Gaining lasting positions on the searches that matter.
- Fixes and optimisations
- Content and internal linking
- Monthly report with commentary
Typical timing: recommended commitment: 6 months
Request a quoteRedesign or migration
€2,000–€8,000 excl. VAT
Changing website without losing the traffic you have built.
- Page inventory and redirects
- SEO acceptance before launch
- Monitoring after the switch
Typical timing: aligned with the project schedule
Request a quoteWhat makes the price vary
- The size of the website and its technical starting point.
- Competition on your queries: local, national or international.
- The volume of content to create or rewrite.
- The number of languages or countries targeted.
- How much of the implementation is done by Kopus or by your team.
Recurring costs
- Monthly support
- €600 to €2,500 excl. VAT per month
- Reporting and monthly review
- included in the support
- Additional content
- fixed price, quoted
Indicative ranges, excluding VAT, based on our engagements. No serious provider can guarantee a position: we commit to the actions, their quality and transparent results.
Your project deserves a precise quote
Describe it in a few lines, even without a specification: we will come back to you with a reasoned estimate and the possible options.
Your questionsFrequently asked questions about this service
How long does it take for SEO to have an effect?
Technical fixes often take effect within a few weeks. For new content on competitive queries, allow 3 to 6 months in general, longer in very contested markets. The pace depends on the website’s starting point and the competition.
Can you guarantee first place on Google?
No, and nobody can honestly do so. We commit to the work carried out, its quality and full transparency on results, measured every month.
Do we need to publish blog posts to rank?
Not necessarily. Service pages, local pages and practical guides are often more useful than a blog fed for the sake of it. We publish what answers a real search from your customers.
Does SEO work on WordPress, Shopify or a custom-built site?
Yes. The levers are the same; only the configuration options differ. We work with the platform in place and flag any limits that would hold back your rankings.
How is SEO related to visibility in AI assistants?
Closely: AI tools that cite sources rely largely on pages that search engines consider reliable. Solid SEO is the foundation of GEO, which adds specific work on the shape of your answers and the consistency of your presence online.
What monthly budget for SEO?
At Kopus, SEO support usually costs €600 to €2,500 excl. VAT per month, depending on competition, target area and content volume. An audit alone costs €1,500 to €5,000 excl. VAT depending on the size of the website.
How do you choose an SEO agency?
Be wary of guaranteed positions and reports without actions. A good agency explains what it will do and why, shows its priorities, leaves you access to your data (Search Console, analytics) and measures results tied to your business, not just rankings.
Go furtherPages related to this service
- Your challenges · 01My website isn’t generating enough clientsTraffic but no results? Let’s find what stops your visitors from becoming qualified leads.
- Practice 02Branding & communicationsBuild a strong image and grow your visibility. We create identities and communication strategies consistent with each company’s ambitions, and we keep them alive.
- 02 · BrandingSearch marketingSEO, paid search and visibility in AI assistants, run together from the same data, so that every customer found online costs less.
- 02 · BrandingGenerative engine optimisation (GEO)Making your business clear, verifiable and quotable for ChatGPT, Perplexity, Gemini and AI-generated search answers.
Our workProjects built on this expertise
All our work
SectorSectors that use this service
Let’s bring your projects to lifeYour next project starts here.
Let’s review your website’s visibility and what is holding it back today.
Understand why my website doesn’t show up
An express diagnosis of your visibility