Visibility in search engines and AIYour customers look for you on Google and in AI assistants. Do they find you?
Searches no longer go only through a list of links: they go through generated answers, overviews and conversational assistants that cite a few sources, not all of them. Ranking well on certain keywords is no longer enough. Kopus works on your visibility where your customers ask their questions: search engines, AI answers and, where justified, paid campaigns.
Two terrains, one questionThe same question, asked of a search engine and of an AI assistant
On a results page as in a generated answer, a place is earned the same way: a page that answers the question asked precisely, structured so a machine can read it, with proof and declared data that stay consistent from one page to the next. The levers, however, do not act in the same place: organic search on the results and the local map, GEO on the overviews and the assistants, campaigns on the ads. The starting point is measured on both terrains, so that what this visibility brings in enquiries can then be followed.
Who can restore an old roof near me?
Search engine
AdSEA
Roof restoration, fast quote
A competitor’s site · ad
Generated overviewGEO
For an old roof, call on a roofer used to original materials and ask for a diagnosis of the frame before any quote.
- Your page
- A supplier’s guide
- Homeowners’ forum
Local mapSEO
- Your businessRoofer · reviews · directions
- Nearby businessRoofer · reviews
- Nearby businessRoofing and flashing
Classic resultsSEO
- Restoring an old roof: what to check before the workYour pageMethod · Project examples · Frequent questions
- Old roof: repair or replace?A magazine article
- The stages of a roof restorationA supplier’s guide
Related questionsSEO
- Do I need a permit to redo a roof?
- Old tiles: repair or replace?
- How to choose a roofer?
AI assistantGEO
Who can restore an old roof near me?
An old roof calls for a roofer used to original materials and to diagnosing the frame. 1 Favour a nearby craftsman who shows comparable projects and verifiable reviews. 12 To compare, ask for a prior diagnosis and a detailed, itemised quote. 3
Sources
- 1Your pageRestoring an old roof: what to check before the work
- 2Homeowners’ forumExperiences of roof restorations
- 3A supplier’s guideThe stages of a roof restoration
What makes a page retained, on both terrains
- Precise answerThe page answers a question worded the way your customers ask it
- StructureHeadings, lists and question-and-answer blocks a machine can read
- ProofExamples, method, precise and verifiable mentions
- ConsistencyThe same information from one page to the next and outside the site
- Declared dataBusiness, offer, location and reviews described to the engines
Where each lever acts
- SEOOrganic search
- GEOOptimisation for AI answers
- SEAPaid campaigns
What we seeVisibility is now won on two fronts
On Google, classic results sit alongside generated overviews, local maps, videos and related questions. In AI assistants, the answer is written from a few sources judged reliable. In both cases, what counts is how clearly your pages answer a specific question.
A website that mostly talks about itself, with general pages and few concrete answers, has little chance of being picked. Content that explains, compares and specifies is what search engines and AI alike draw on.
Our approachStart from the questions, not the keywords
We start by listing what your customers search for: the questions they ask, the comparisons they make, the situations that trigger a search. We then look at who answers these questions today, and how well.
This mapping defines the pages to create or strengthen, the structure of the website, the data to declare to search engines and the evidence that makes a source credible: examples, method, precise references.
How we workSEO, GEO and campaigns: each lever in its place
SEO builds lasting visibility. Optimisation for AI answers makes sure your content is understandable, citable and consistent from one page to the next. Paid campaigns accelerate on specific queries, while SEO takes effect or for a seasonal offer.
We do not recommend every lever to everyone. The order and the balance depend on your market, your current website and your resources.
What you gainVisibility measured in enquiries
The indicators tracked go beyond rankings: impressions and clicks on the targeted questions, mentions in AI answers, pages that bring contacts, quality of the enquiries received. The starting point is measured so that it can be compared.
Being visible is only worthwhile if visitors then find a page that answers, and a simple way to contact you. That is why we work on visibility and the journey together.
SEO & GEO strategyPaillettes, a local visibility strategy
See the projectProjectCase study: Paillettes, being found in search engines and AI
For Paillettes, a festive restaurant in the 2nd arrondissement of Paris, Kopus built an SEO and GEO strategy around its customers’ real searches, dinner with live music, brunch, private hire, often phrased as questions, in search engines and AI assistants alike. The same approach was applied to Photographes.com, a specialist platform facing very powerful generalists.
Your questionsFrequently asked questions
Ask a questionWhat is GEO, and how is it different from SEO?
GEO (Generative Engine Optimization) aims to get your content understood and cited by AI assistants and generated overviews. It rests on the same foundations as SEO, with an additional requirement of clarity, structure and consistency.
How long before we see results?
Paid campaigns have an immediate effect; SEO and GEO generally take several months, depending on the competition and the state of the website. We set intermediate milestones to track progress.
Do we need to rebuild the website?
Not always. Often, certain pages need to be created or rewritten, the structure corrected and the right data declared. A redesign is only recommended if the technical base requires it.
Can we appear in AI answers without advertising?
Yes. AI assistants cite sources they judge reliable and clear; there is no way to buy a position. The work is about the quality and structure of your content.
Related servicesThe services that address this challenge
- 02 · BrandingSEO servicesA technically sound site, pages that answer better than the rest and a confirmed reputation: the basis of lasting Google visibility.
- 02 · BrandingGenerative engine optimisation (GEO)Making your business clear, verifiable and quotable for ChatGPT, Perplexity, Gemini and AI-generated search answers.
- 02 · BrandingSearch marketingSEO, paid search and visibility in AI assistants, run together from the same data, so that every customer found online costs less.
- 02 · BrandingSearch engine advertising (SEA)Google Ads and Microsoft Ads campaigns built, tracked and judged on the enquiries and sales they produce, not on click volume.
- 03 · Web & softwareWebsite design and developmentYour website is often the first encounter with your company. We build sites that load fast, read well, rank on Google and make people want to get in touch.
Your challengesRelated challenges
My website isn’t generating enough clients
Traffic but no results? Let’s find what stops your visitors from becoming qualified leads.
Explore this challenge Your challenges · 07My brand image no longer reflects my company
Align your positioning, messages and image with what your business is today.
Explore this challenge Your challenges · 08I want to grow sales without juggling suppliers
Connect strategy, communication, web and acquisition around one shared roadmap.
Explore this challengeLet’s bring your projects to life
Be the answer when your customers ask the question.
Tell us which searches you would like to appear for and where you stand today. We will assess the gap and the priority levers.